Zoho CRM offers you a complete customer relationship life-cycle management software for managing Sales, Marketing, Customer Support, and Inventory activities in a single system. It is simple to use, yet packed with features for automation, customization, integration, and collaboration that allow you to grow your business and have a 360-degree view of your customer interactions
CRM is often misunderstood as an application or a tool, but in the real sense of the term it is a way of doing business. There can be innumerable reasons for businesses to implement CRM. However, let’s take a look at few of the most apparent benefits of using CRM.
- 360 degree view of business
- Organizational-level data sharing
- Reduce cost on customer acquisition
- Centralized customer interaction
- Improved customer support
- Increase customer satisfaction
- High rate of customer retention
- Boost new business
- Increase revenue at low cost
Thus CRM is becoming increasingly important among businesses. With an ever increasing customer expectation there is a need for organizations to adopt new business services and strategies – CRM provides this versatility in enhancing sales, customer support and success in business.